> For the complete documentation index, see [llms.txt](https://housing-base.journalismarena.eu/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://housing-base.journalismarena.eu/big-landlords/advocacy-and-policy-reports-and-projects/untitled.md).

# Emerging trends in real estate - Europe 2019 (PwC and the Urban Land Institute, November 2018)

* **Emerging Trends in Real Estate - Creating an impact (Europe 2019)**
* Published by Pricewaterhouse Coopers LLP (PwC) and the Urban Land Institute in November 2018
* PDF available: <https://www.pwc.at/de/publikationen/branchen-und-wirtschaftsstudien/pwc-emerging-trends-in-real-estate-europe-2019.pdf>
* **Summary:**
  * The 16th edition of this report by PwC and the Urban Land i**nstitute based on personal interviews and surveys of 885 real estate industry leaders is aimed at investors and developers.** It is aiming at giving them heads-up about where to invest, what to develop, which markets and sectors offer the best prospects and trends in capital flows that will affect real estate investment.
  * The report identified European and international political instability as some of the key concerns for the industry, and in that context, "**Brexit is uppermost in the minds of many as the due date of March 29, 2019 approaches without any clear idea of the outcome."** The report also highlighted the fact that global investors were less bothered by Brexit than their European counterparts.
  * **Lisbon claimed number 1 for investment and development in 2019,** but German cities dominated top 10. "At Number 2, Berlin has many devoted fans: **“Everybody wants to be there, and rents are going through the roof,”** says a pan-European investor. Frankfurt and Hamburg follow Berlin in popularity, at Numbers 5 and 7 respectively. Brexit is expected to benefit Frankfurt, although the scale of the shift away from London is questioned."
  * The report stressed out that "European real estate remained highly liquid overall."  Also, more than two-thirds of survey respondents believed investment from Asia would increase in 2019 – boosted by an expected influx of new capital from Japan.
  * **As the main business concern, the respondents identified "availability of suitable assets/land for acquisition and development,"** followed by construction costs and cybersecurity
* **Keywords**: EU, Europe, investment, investors,  corporate landlords, real estate, financialisation, financialization, Pricewaterhouse Coopers, PwC,  investment fund, Paris, London, Munich, Frankfurt, Hamburg, rent control, real estate