# Emerging trends in real estate - Europe 2015 (PwC and the Urban Land Institute, January 2015) * **Emerging Trends in Real Estate - A balancing act (Europe 2015)** * Published by Pricewaterhouse Coopers LLP (PwC) and the Urban Land Institute in January 2015 * PDF available: * **Summary:** * The 12th edition of this report by PwC and the Urban Land i**nstitute based on personal interviews and surveys of nearly real estate industry leaders is aimed at investors and developers.** It is aiming at giving them heads-up about where to invest, what to develop, which markets and sectors offer the best prospects and trends in capital flows that will affect real estate investment. * The report highlights optimism present in the real estate market - "Europe’s real estate industry expects to be busier and more profitable in 2015. Most of Emerging Trends Europe’s survey respondents and interviewees anticipate an increase in both prime and secondary values as a result of greater liquidity and the need to deploy capital in this asset class." * The report also states that nearly two-thirds of those surveyed by Emerging Trends Europe believe **that core property is overpriced in almost all markets.** "In this respect, the major influences are the equity-rich sovereign wealth funds and pension funds and insurers from Asia, which have helped drive up the price of core assets in “gateway” cities such as London, Paris, Milan and Berlin. These players are expected to play an even bigger role in European markets in 2015. Private equity firms from North America will also remain a force." * Among the five leading cities for investment prospects in 2015, Berlin is Number 1, followed by Dublin, Madrid, Hamburg and Athens. * When it comes to sectors that draw the investment in, **"logistics is most popular, largely due to the impact of e-commerce."** Housing is an increasingly important part of the mix. "It is evident **that shortages and affordability issues in many European cities are influencing a longer-term move into housing by some investors** and advisers that had once stuck resolutely to commercial real estate," states the report. * **Keywords**: EU, Europe, investment, investors, corporate landlords, real estate, financialisation, financialization, Pricewaterhouse Coopers, PwC, investment fund, Paris, London, Munich, Frankfurt, Hamburg, rent control, real estate --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://housing-base.journalismarena.eu/big-landlords/advocacy-and-policy-reports-and-projects/emerging-trends-in-real-estate-europe-2015-pwc-and-the-urban-land-institute-january-2015.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.